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Showing posts from April, 2021

CONSUMER MARKETING IN TIMES OF COVID 19

  Marketing is the strategic art of selling a product to a target audience encompassing various tools and gimmicks. Marketing is like the backbone of any industry. You may have excellent products and services at excellent prices and excellent durability but the advantages of all the above are nullified if you don’t have the right strategy to lure the target audience into buying the product. This tool can also be powerful enough to sky rocket the sales of an average product if strategized in the right manner. At the end of the day, it all boils down to a lot of planning, strategy and research.         The past year has been a rather testing one. It’s been a year of changes in several aspects all around the globe and these changes have somewhat gotten us all together in a rather strange way. Industries and businesses have either seen the last of their days in the markets or blossomed with excessive demand. Marketing has a lot to do with this to...